I design where systems, people, and implementation meet.
I'm a Senior Product Designer and UX/UI Lead based in Stockholm, working with enterprise organisations across Scandinavia and beyond as part of Rebel and Bird.
Over ten years, I've worked across cinema platforms, mining technology, financial services, and enterprise software — always at the intersection of deep user understanding, product thinking, and close collaboration with engineering and business stakeholders. I'm drawn to complex problems that need both strategic clarity and careful craft.
Working style
Systems thinker
I approach problems from the system level — how components, flows, and mental models connect before individual screens.
Collaborative by default
Close partnership with product managers, engineers, and stakeholders. Good design is rarely a solo effort.
Detail-oriented, pragmatically so
I care about craft and quality, balanced with an understanding of what's shippable and what can iterate later.
Comfortable with ambiguity
Enterprise projects rarely arrive with a clean brief. I help teams navigate unclear problem spaces from first principles.
Capabilities
Prototyping as decision-making.
In recent years, I've built a practice around AI-assisted prototyping — using tools like Claude Code to move from design concepts to working interactive prototypes significantly faster than traditional methods allow.
This doesn't replace design rigour — it amplifies it. By having a working prototype earlier in the process, teams can test with real users sooner, get more meaningful stakeholder feedback, and make better-informed decisions before committing to full development.
See it in the Epiroc case studyExperience
2026 – Present
Epiroc — The Forge
UX/UI Designer · AI Prototyping · Enterprise UX
Designing AI-assisted internal tools for The Forge, Epiroc's internal innovation unit. Built competing prototype directions for requirements management, enabling user testing and a clear directional decision before development.
2022 – Present
Filmstaden / Odeon Norway
UX/UI Lead · Design Systems · Product UX
UX/UI lead across web and mobile product areas for Scandinavia's largest cinema chain. Work spans booking flows, seat selection, member experiences, design system evolution, campaign surfaces, and mobile app communication.
2020 – 2022
Rebel and Bird — E-commerce clients
UX/UI Designer · E-commerce · Conversion
UX and UI design for a portfolio of e-commerce brands. Conversion-optimised redesigns, product flows, and campaign pages across retail, consumer goods, and lifestyle.
2019 – 2020
Epiroc — My Epiroc Platform
UX Designer · B2B Product · Portal Design
UX design for My Epiroc, a customer portal serving Epiroc's global base in mining and construction. Account management, equipment tracking, and service request flows.
2019
Formpipe
UX/UI Designer · Enterprise Software
UX and UI design for Formpipe's document management and process automation tools used by government and regulated industries across Scandinavia.
Let's work together.
I'm available for new product design engagements — enterprise UX, AI prototyping, and design systems.